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21 Day Fat Loss Challenge

The definitive guide to losing 10-21 pounds of fat in 21 days

A Rapid Fat Loss Solution to Lose Upto 21 Pounds of Fat in 21 Days with No Gym Equipment Necessary

I created the 21 Fat Loss Challenge to help men over 40 lean down fast.

Especially now, in these uncertain times, men over 40 need a diet plan that works for shedding belly fat fast AND they need a training plan they can do from home without having to buy ANY expensive equipment.

Maybe you have a lot of fat to lose; maybe it’s just 5-10 lbs or maybe its 50 lbs…right now it can take a lot to get yourself motivated.

And when you see the scale creeping up due to these turbulent times it can be disconcerting. But when you see that fast, rapid fat loss then you really get into it and get really engaged…and you’re sold.

But here’s the problem…

A lot of these extreme fat loss diets aren't sustainable.

They destroy your mood…

Take a ton of willpower to follow...

And they destroy your testosterone levels.

Most rapid fat loss diets work on a few principles. You’re either going really, really low on carbs which depletes your testosterone, affects your fat loss efforts and reduces your lean muscle building.

Or they go really low on fat which is disastrous for men over 40, reducing testosterone and making it difficult to stay full and satisfied.

Introducing the 21 Day Fat Loss Challenge

I wanted to create a program that allows you to effortlessly eat at an aggressive caloric deficit while leaning down, eating like a king, maintaining and supporting muscle retention, feeling amazing and not losing sex drive in the process.

This makes every day easy to do.

With 21 easy to prepare DONE-FOR-YOU recipes and 21 Days of meal plan preparation, this course makes every day easy to do.

With follow-along AT HOME workout videos that can be done from the comfort of your own home, the 21 Day Fat Loss Challenge takes the guesswork out of leaning down from home. FAST.

The numbers of transformations I get every day from this have been insane. Especially now, more than ever, men over 40 need a rapid fat solution that's easy to stick to and simply works.

And this program is mind-blowingly effective.

The diet program has been setup in a way that will have you losing weight in the most enjoyable and sustainable way, making staying in a calorie deficit effortless.

We’re using…

The Lean 80/20 diet protocol…high protein, moderate carb and higher fat.

  • Strategic intermittent fasting which has a profound effect on testosterone, fat loss and improved digestion.
  • Training that can be done with bodyweight exercises only that will help you support and retain lean muscle in the right areas.

A lot of rapid fat loss diets get you to do too much cardio which will drive up your appetite and deplete your willpower reserves which makes it really hard to lean down.

So I actually love the 21 Day Fat Loss Challenge. I follow the Lean 80/20 diet year round to keep my body fat low and energy levels high.

It is actually unbelievably effective and easy to follow. You’re not eating 5-6 meals per day or some “old hat” eating pattern like that.

You’re eating one amazing meal that with just one of my strategic tips helps you stay full for hours and hours. You have a second smaller, easy-to-prepare meal and you can even fit dessert into the plan.

It truly is incredible.

Your Instructor


Rob Richley
Rob Richley

Rob Richley is a Certified Personal Trainer, Fitness competitor and Founder of Lean Over 40 For Men. He prides himself on staying lean and healthy year-round, without sacrificing his busy lifestyle.

Now age 44, he teaches men over 40 how to lose fat, get lean and build strength & health well into their 40’s, 50’s, 60’s and beyond.

Training and nutrition needs to be enjoyable and sustainable if it’s going to be effective. Rob can teach you how to bypass all the training nonsense and finally get the body you deserve no matter what your age.


Course Curriculum


  Welcome to the 21 Day Fat Loss Challenge
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  The 21 Day Fat Loss Challenge DONE-FOR-YOU Nutrition Plan
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  The 21 Day Fat Loss Challenge Workout Plan
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  The 21 Day Fat Loss Challenge Cheat Sheets
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  After the Challenge
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!